Running to catch the next N train only requires a few seconds of my attention and a quick muscle tension and then it’s done.
Well, the same kind of concept applies to work, let it be social media management, building your business or personal brand, or writing your book. You can either do it with the desire for just get it done and get some instant gratification (some even don’t care for that) from it, or you can actually BUILD something, which, again, will require your time, effort and attention.
Sadly, far too many people opt for the first option and start buying up likes or claiming their names in line with the dollar amounts in their pockets instead of the skills they actually acquired or instead of offering a genuine value proposition.
Once again, I understand that you want results for yesterday, but tell me what’s the purpose of a sprint towards being another fake smile on social media?
Needless to say, my clients shoot for the long-haul, they love what they do, they stand for a cause, so they are fully committed to working hard and aim for a marathon in their niche, instead of, you know, just catching the next train.
Do you want to hear more?
Here is a 30-second video of why you should not aim for a sprint on social media.