Hi, I am Virag. Today, I help people and brand owners build a successful online media presence that is authentic, sustainable, and recognizable.

I’m one of those digital nomads who work from anywhere (if there is Wi-Fi) and anytime (if there is coffee). Without bragging too much, I must admit that I have built up a pretty cool life for myself: I am living in New York City, traveling a lot, enjoying my financial freedom without debt or help, and I LOVE doing what I do. 

But it wasn’t always like this. 

Let’s go back to the beginning: I was born in Hungary, back, when there was still communism. No, I am not super old, but I’m in my early 30s and that makes me old enough to remember that we had no television until I was 6 and that traveling outside of Hungary was a privilege of the few. I grew up in a small village an hour away from Budapest, our capital city. I was 9 when I was accepted to the Hungarian Dance Academy and started my over a decade long life as a ballerina. It was a full-time job, and sometimes I had no time be to a child or a teenager. I am not telling you this to complain, but promise me something: if you want your kid to be a professional dancer, make sure you give it a second thought. 

I started to travel when I was 14. I spent months alone in the USA, Spain, Germany, Italy, and even in Japan. I moved to Switzerland when I was 18 and joined the Opera house. Everything looked great. I was an aspiring ballet dancer with hopes, dreams and opportunities. But then things started to collapse around me and I started to question whether or not I really want to give my body, my brain and my soul to this world that looks glamorous from the outside but in reality is rather tough. 

So as I turned 23, I collected my point-shoes, leotards, and tutus, placed them into a big paper box and put them up in our family attic. I closed an era and started a new life. 

It was hard. It was so very hard. I lost my identity and who I was as soon as I walked out of the theater. I had no idea what was next and what to do with myself. This was all pre-social-media, pre-online life, so options, choices, and information were rather scarce and limited. I knew I needed an education that translates into the world outside of dance, so I pursued a BA in International Business Relations in Hungary and the UK.

What happened after graduation? Well, some magic if I think back. I got a job at the Hungarian Foreign Ministry, and I was sent to Brussels as a diplomat during the times when Hungary held the EU Presidency role. It was deep waters. But something ballet taught me is how to swim even if the water is really, really, really deep. Once the Presidency time was over, I knew I wanted to stay in Brussels, as I needed to challenge myself. By this time I started to feel that trading my point-shoes for something else will only work for me if that something is WRITING and doing something CREATIVE. 

I got a job at a Brussel-based consultancy firm as a communications coordinator and that is where this world swept me in. I spent night after night educating myself, learning about websites, social media, graphic designing, editing, SEO, you name it. I LOVED the versatility and the challenge this industry makes you face day after day. And while I enjoyed my work, things did not turn out the way I wanted. Professionally, at least. I met my now fiancé at this company. So that made my heart bloom but it also placed me at the center of office politics and all that you see in the movies (yay). So after two years, I decided to leave. There I was in the middle of Brussels without fluent French and without a plan B. 

And this is where the story takes a sad and challenging turn. I had some rough nights and days. OK, weeks. No, actually months. Nobody hired me as my resumé was too diverse, or too this, or too that, or not this enough, or not that enough. I got some offers after a few months, but by then I knew that my career path needed another curve and to go outside of corporate life. 

After some initial self-pity, I spent 2012 educating myself, learning from others. In fact, I took all my savings and spent three months in New York City to attend the best journalism, communications and digital marketing courses I could access (and afford). Once I was back in Brussels, I launched an online magazine that focused on women who went through a career change. Within a year, I had a team of 4 and managed over 30 regular writers. Without noticing, my passion became my full-time job. I made the website, I liaised with media partners, edited all our articles to match the needs and also to be SEO-friendly, I ran our social media, and within a year we had over 8K monthly readers and over 6K newsletter subscribers. I was also a regular writer for some travel magazines and was invited to give communications training at different Universities and educational centers. Things started to fall back into place again. 

Fast forward today – 5 years after my identity crash : I am running a full-fledged online communications agency and living the life I talked to you about as you landed on this page. I won’t lie to you: nothing happens overnight. I went through a lot and often painful journey to have what I have today. Nothing ever was offered to me on a golden plate. But you know what?  That – the lack of this plate – is the best thing that could happen to me. Without fights, without crashes, without cries, I would not appreciate the achievements, the triumphs, the laughs. No matter where you are in your life, all you need is a leap of faith, commitment to yourself, and the willingness to work hard… and things can change around.  

So now, that you know a little about me, why don’t you tell me a little bit about yourself and how I could help you?


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